It is correct SDK 4. If we set a eVar to record Referrer, a Prop to record as well, May I have your help to a clear clarification on: Referrer, Referrer (eVar), Referrer (Prop) E. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. I am looking to create a calculated metric where page views of a visitor per visit is more than a certain number, lets say 6 as a static number and then i want to capture the user's id through an existing evar. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. For a Conversion Variable, Occurrences >= Page Views >= Instances. See moreJun 15, 2023post_eVar2="sandals"; post_eVar1="internal keyword search"; post_eVar3="non-internal campaign"; post_eVar4="non-browse"; post_eVar5="non. eVar1 = "value", it simply tells the AppMeasurement. 1 Accepted Solution. Fairly new to the Adobe Analytics API and I'm not sure how to go about pulling together some data that I need. log code in Custom Code Editor in Adobe analytics section of Page Load Rule also shows value of this evar. g. All subsequent success events that involve this product are credited to "Canary". to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Hi, Adobe Analytics begginer here. I appreciate this can be partially overcome by setting to a merch evar see my blog post about merch eVar's if you want more detail. The dimension items. If you have access to processing rules, then set a rule to always execute that overwrites the value of a configured eVar with IP address then you are all set. Also, If I use the search bar with %campaig. . 1. Learn. As post_evar contains the persisted value of the variable. Transcript. Products and Services. How can I get the custom values in my evar on click? Rule Click Event: Rule Action:. Do you suggest product classification on the purchase page or would u recommend having merchandising eVar?. But now, Adobe has added the following Distinct Count operators that can be used with any dimension: This means that you can now segment on counts of any eVar/sProp value. Spinach. 20, they climbed 5 percent year over year, to $63. Hi all, We use Adobe Analytics API (version 1. I've used a very similar approach to make Calculated Metrics based on Survey scores that have a possible range of 0 to 100; have to admit - 364592I am getting adobe hit for every URL change with the help of History Change event type. If the pagename variable is empty, Analytics uses page_url instead. "sea_campaign1_ad2". I use Adobe every day and so fully understand why this isn't straight forward but I am - 388524Hi Support, I have gone through all of the steps to integrate Adobe Analytics data into Search Ads 360 (formerly DoubleClick). If you use “Product Syntax”, you should not see any instances for the eVar at all. 8 billion online Friday, up from $9. 05-03-2022 01:52 PST. innerText). . If I use prop to hold variable like URL, page. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. chrish93383904. To give you more context of the testing that I did yesterday. Adobe Analytics - Foundation. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. View solution in original post. Props can use pathing, whereas eVars cannot. Since eVars are meant to be persistent - they expire at some point beyond the current hit in most cases - the servers then set this post_evar column on every. I thought all the metrics are mapped over props. Previously,I added new evar in the report suite. If you're sending to an existing report suite, then it could be that some other website is sending data to. Dal . Hi everyone! Let me explain the issue first, supposed that you have an eVarX which is going to store the UTM parameters in other words it will store campaign data. entry-->page x-->page y-->exit) Page Name (evar) Visits. getEvents () endpoint and similar for Evars and Props. 2. It's kind of confusing actually. Level 5 10-04-2023 07:27 PDT. The caveat there is, if the s object isn't set globally, you may have to send the beacons within the same rule. . If the data you are going to pack into eVar are all numeric, you can consider using multiple numeric success events instead of putting multiple values into one single eVar. I'm assuming that you're unlikely to find the source of your issue there, but it's probably worth the 30 seconds it would take to check. Adobe Analytics. Live Stream data. You can set a prop to a value or a data element. 1. Go to the Rules tab, then click the desired rule (or create a rule). Example: When a visitor clicks on the internal promotion, an eVar can be used to store a unique identifier for that promotion. suneeshkachroo. Created for: Beginner. ) one of our evars was capturing a wrong value in Adobe Analytics as : "d=c22" Omnibug logs show the same, but If I recall alright, this was something normal in this type of tools, and the "d" stands for Dynamic. - I think you're close, but I would expect slightly different numbers: In your sample/hypothetical session, you mixed page (s. And the value of eVar5 is hard-coded. See Create a solution design document in the Implement user guide. A “post” column contains persistent data, which depends on the eVar’s expiration and allocation. For these cases, allocation determines which variable value gets credit for the event. . One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. With that being said,. Black Friday shoppers spent a record $9. In the most basic terms, re-purposing an eVar (or a prop, or an event, etc) is taking that dimension which used to collect values for one thing (let's use an example of collecting the unique asset id for your content) and wanting to start collecting something new instead (let's pretend you are cleaning up an old implementation where you used both. Questions. It is against best practices to set Analytics variables in the custom script section of rules in DTM. It's true that they are not very useful, but there are still some cases where I - 272485- Taking those two sample hits into consideration, I agree with the numbers as you've listed them. 0 Likes. Hope this helps. ContextData won't populate any report unless you set processing rules to map the contextData to a specific evar, prop or event etc. Sign in to like this content. Expiration here is a Server Side Calculation. 4%. Clean up misspelled site sections. Any event is hit based, it does not persist after the hit. Click Edit Settings > Conversion >. It looks like this: I can see both the "application" and "team" on Adobe Analytics as they are text strings, but not the "appid" one (this one changes as the user switches from one app inside the website from the other). By default the Adobe Analytics library should generate the unique visitor, so unless you send a. As campaign tracking is the most common use case, we have provided that separately as that will help in saving one of your evars or props. Instead, set the value into a Data Element, then populate the eVar into the Data Element in the Adobe Analytics accordion within the rule: 3) I also tweaked the code you were using for the custom script section of the rule. So yes, your best option is to use numeric events to track Transaction Values. Make sure that you select "Visit" and not "Hit". When a user comes to the site through the link, we can capture all future data as being tied to the user through the eVar, but we are unable to tie it to the user in the past if the date range doesn't include when it was set for the user. Can anyone guide me whether i assigned correctly or did i go wrong anywhere in identifying. 24-08-2020 08:46 PDT. In reports, I can see the occurrence for each value chosen by the user in different rows. Now I want to track a custom variable so i have added the following code inside the onclick function of a button: s. The post_evar would also have values in case of processing rules/VISTA rules changing. One additional point: it may be worth "seeding" the values using Classification Importer (e. We have a lot of portals and all the data being collected with Adobe goes to the same report suite and yes, all of those portals are sending that campaign variable to the same report suite. . . products) are set at the same time. It is correct SDK 4. . The closest you can get to that is targeting past behavior based on the eVar allocation setting. Each row is one ‘hit’, a single. To prevent Google from crawling these subdomains, we need to make adjust. for me to give you the exact code. One way I have found to start working out where an eVar was set it to build a table in Adobe Workspace with custom link name or page in the left column, and the. analytics. 2K. We'll be discussing best practices for building a team of Adobe Analytics experts. Learnhi @vitalin58777 what metric are you loking at? pageViews, visits? and do you set the value in each hit, page view or just once per visit? I assume that the difference is based on how the eVars keep their value. campaign. If others find this post, please refer to the latest documentation - - 191643Your desired segment condition "Transaction Value is less than or equal to 3000" doesn't work because eVar values are always stored as strings. Courses. Post Reply Community. eVar0 does not exist as a variable in Adobe Analytics - it is only a query string parameter that represents the tracking code variable. Hi @Michael_Wills,. tl call is being suppressed by s. ContextData won't populate any report unless you set processing rules to map the contextData to a specific evar, prop or event etc. I am afraid that it is possible to calculate average value of data. If I have eVar1 set to A on my first visit on Day 1, with 90 day expiry, and then I visit again and A is passed into eVar1 on Day 3. To send it to Adobe, you need to fire either s. mahmoud_Alshala. All you have listed could in deed be ok a. . . The eVar column behaves more like a prop and does not have any of the “stickiness” properties that eVars have in the Adobe Analytics interface. Product syntax merchandising variables are mapped for Adobe Analytics under several different XDM fields. You can then do an instance based report of langua. If your rules are based on referrer, referring domain, and so on, take some sample URLs from the live referrers report, set the s. Any help would be greatly appriciated!Is it possible to create a segment where I compare values of an evar to previous values of the evar, and then to only include visits where the evar has changed. The caveat there is, if the s object isn't set globally, you may have to send the beacons within the same rule. total 1. A former product name for Adobe Analytics. test 2: create fall-out using eVar on Pagename. . They search for “cats” using your site’s internal. Props have the ability to become list props, which accept multiple values in the same hit. 0 API that I can get a list of Evars, Props and Events for a given report suite. Tracking is organized via Launch, but the respective evar is not filled by any rule nor by the global variables in Adobe Analytics extension. In this. Adobe Analytics Coffee Break: On Tuesday, July 18 at 9am PT, Analytics Champions Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer will be joining us to answer your Analytics questions. Post Reply Community. This is the context , we are currently implementing the timestamp (in minutes) plugin in the DTM, we made our tests, and now we are correctly collecting the time (in minutes) on a data element. Hi, I have integrated the appMeasurement. The 1. BR, VitaliHi yuhuisg! We decided to shutdown eVar1 until we have enough time to see what is happening, probably I'll be working on that in the near future and just to clarify because probably I used the wrong terminology when I said OOB I meant Out of the Box (OOTB). Because you are dealing with longer character strings with errors, I would MOST recommend using a listvar, as each value within a listvar has a maximum. e. These variables are used to track specific data elements that are. We want to capture the amount of instances a brand is used on different sites. If the data packed into an eVar is complicated and sometimes dynamic, you can pack them in a name-value approach, such as the eVar content will be "name1=value1|name2=value2|name3=value3", then you can again use classification rule builder with regex to. Thank you, ! Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a. server. This allows you to build out specific dimensions that meet the needs of. 3. when you put in the code s. This is in gtm custom tag: s. A byte is generally a single character, however can take up to 6 bytes depending on the complexity of the character. License Metric. An eVar is persistent which basically means it holds its value until the variable expires. However, eVars can be used only as segments in. 1 Accepted Solution. eVars and Prop value not populating from the Data Element in adobe analytics Jayakrish Level 4 5/5/20 11:05:01 PM Team, We have implemented adobe. we can capture all future data as being tied to the user through the eVar, but we are unable to tie it to the user in the past if the date range doesn't include when it was set for the user. I was trying to create a sequential segment to look at where a specific value was set, then exclude - 606057Hi, I have to track a variable which is in a form of an array, for e. 0 API that I can get a list of Evars, Props and Events for a given report suite. . Unfortunately, there are two sites which we couldn’t able to see the “eVars” and “props” value when we do debug which should get the value from data element. . A track action call may set a context variable with the values you previously set in the eVar, then in the processing rules you can map that context variable to that eVar. I added the code to get "data-id" in a data element custom code and assigning that data element to evar using set variables for Adobe Analytics, but somehow it is not working. I would suggest you to read these articles when it comes to - 279753Hello everyone. In Workspace I can add a filter on Product, which brings back the correct tab. We have been using evar #5 to collect data from a page. Here's the report for evar29 "button_name": . Mark as New; Follow; Mute;. A workaround that we did was to get the quantity value in an eVar ( got the qty value from Data layer) Now for consumption of reports, we would need to put add-on names in rows and addon revenue, addon quantity in columns. Adobe Analytics. To see instances of the evar chec post_event_list and check for corresponding numeric id of the evar. eVars. A standard column contains data sent to Adobe from the image request. . An alternative is the list eVar as Racheet mentioned. Post Reply Community. I'm having a hard time finding a way in the 2. Success events and eVars are frequently defined in different image requests. Adobe recommends using eVars in most cases. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. 2) in your page load rule add the new fataelement to the analytics "set variables" into field. Using the classification rule builder, you can use regex and pull apart the different pieces of data from the evar. It is a broad question: You can name an eVar report as you wish, but if you do not sent the correct value at the code level then the wrong values will be in the report. Like. Click the desired tag property. For example in the post_event_list column you are seeing a value for event and against it you don't see any value in post_evar column than you will see a None line item in the reports. . x 1. Below is the document that will explain in detail about unspecified. , make a sheet with all of the values from $1 to $100000 and upload it) rather than the Classification Rule Builder approach. Using variables correctly. 10:00AM, Search on Google > Landing on Page A > Page B > Exit. Since eVars are meant to be persistent - they expire at some point beyond the current hit in most cases - the servers then set this post_evar column on every. js library to create an adobe analytics server call and append v1=value to the image request. This user id is tracked in both prop and evar and both fires in all authenticated pages (as soon as logged in). 2nd I checked the processing rules. 05 billion pounds ($1. I have a question about merchandising evar. Since eVars are meant to be persistent - they expire at some point beyond the current hit in most cases - the servers then set this post_evar column on every. When an eVar is set (via server call) it will be in its corresponding evar column in data feed. y 1. 2. It appears that only search terms which were followed / resulted in binding events are being recorded. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. Since I won't know what the previous value of evarN. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. I'm assuming that you're unlikely to find the source of your issue there, but it's probably worth the 30 seconds it would take to check. 0K. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. Now we would like to understand how many users: click to another language under SAME Document ID. 2. My evar123 is directly populated with the query string parameters via Adobe Tags. if I check in adobe analytics report I don't understand the numbers, e. Take the following visit for example: 1. Tagged as adobe analytics page vies. Level 2. Post Reply. Populate campaign with a query string parameter. 8. (ex. eVars are mapped for Adobe Analytics under the XDM fields _experience. Customer IDs are available in the Post-Login Domain after authentication and are synchronized with the Audiences using Experience Cloud ID Service. linkTrackVars='eVar66,eProp44,events'; s. The next time you access that eVar's settings, the reset option should be back to its "Do not reset" option. And corresponding bookings are attributed to that offer 2. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageI added the code to get "data-id" in a data element custom code and assigning that data element to evar using set variables for Adobe Analytics, but somehow it is not working. we have setup the same and receive the gclid as expected. Level 4. . varchar(100) pagename_no_url: Similar to pagename, except it does not fall back to. you can create multiple segments to compare side by side. customDimensions. Hi your concern even confusion is totally justifiable. Props are of only 100 bytes, while eVars are of 255 bytes. Hello Adobe Community ! I have a question on the amount of time it takes before we can get values for a evar or prop on workspace ? For exemple, if I'm doing some tests on an eVar, how much time it will tipically take before getting the value on the workspace ? I know that (and correct me if i'm. In that case, eVar123 will never change once it has been set for a visitor. I am afraid that may - 298950by rgaur. . Questions. I know that in order to make the mobile contextData variable 'trackAction' which currently exists on our mobile side) available to be engaged in Analysis Workspace reports, the 'trackAction' contextData variable must first be mapped to an eVar on non-mobile side of Adobe Analytics via Processing Rules. 29-07-2021 10:24 PDT. 2) in your page load rule add the new fataelement to the analytics "set variables" into field. Hi community, regarding counter evars, short use case: increment a counter evar by 1 if a user swipes a menu either to the left or right in mobile view. Courses. From the moment you change the expiration, the calculation changes at the Server Side, and thus. I hadn't even noticed the change, so guess that says something. 4 version has the. 0. 3) visit segment (before sequence) where „evarX-Instance does not equals 1“ then „evarX-Instance equals 1) it shows you all hits where evar is set (1) and either it is the first hit (2) or within a sequence of hits until the instance occurs (3) maybe this can be done a way easier, possibly by just 1 segment by combining the containers. However, during SEO crawling, these subdomains are scanned as well. evar config- most recent allocation, expires after visit. Many of them are tracking fine and we can see those data in debuggers as well (eVars and props). or you create a workspace project with evar12 as dimension (left side) and pageviews as metric (top of free form) I did see a report for eVar12 under custom conversion ->custom conversion11-20 folder. Read real-world use cases of Experience Cloud products written by your peersThe workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. Based on the screenshot you have provided, I can see that multiple values are in the eVar with delimiter ',' and thus guessed it for the syntax. A visitor arrives to your site on your home page. We have an evar which is set up to track purchase id and expire on purchase event. text: pagename: Used to populate the Page dimension. Regards, AbhinavIn daily use, Adobe Analytics custom variables are dimensions, taking the form of conversion variables (eVars) and Traffic Variables (sProps). Under Actions, click an existing Adobe Analytics - Set Variables action. Adobe Analytics. e. How can I get the custom values in my evar on click? Rule Click Event: Rule Action:. It looks like this: I can see both the "application" and "team" on Adobe Analytics as they are text strings, but not the "appid" one (this one changes as the user switches from one app inside the website from the other). Courses Tutorials Events Instructor-led training View all learning options Tutorials Events Instructor-led training View all learning optionsAdobe Analytics. Note: There is another eVar setting which can impact over user visit attribution to channel i. Agarwal2609. 1. mid'] = 'D=mid';I'm assuming you have an appmeasurement library (aka s_code) on your page. In a report we need information recorded in the first call and in the second and third calls to be associated. s. ). If you don't have access to processing rules, then you will need to do some coding from the server that renders the pages. How to hide analytics variables. If the prop or the eVar isn't fired on some pages. . This post is about one of the things that I still do today and only talk about seldom because it became unpopular a while ago. Set up an Analytics audience around the eVar in question. Hope this helps. . Hence, your real time reports in Adobe Analytics are only prop reports as props are lighter to process. 5 hours ago · This weekend, Adobe expects consumers to spend $4. Unfortunately, I do not always fully understand that. Now since we have our reports in workspace built based on calculated metrics with segments, we want to create a segment that isolated revenue only for product type B. In this. I am in a need to change user visited urls (pageURL evar dimention value) need to be changed to show correct data in a dashboard, just need to change a url parameter value alone for old data, is it possible? TOPICS. The implication is that your Marketing. That said, if this is how your site is set up, and if the eVar is set to a Hit level expiry, there should be no difference (with the exception that props have a 100 character limit, and eVars have a 255 character limit - or maybe your prop is configured as a list, etc). or you create a workspace project with evar12 as dimension (left side) and pageviews as metric (top of free form) I did see a report for eVar12 under custom conversion ->custom conversion11-20 folder. In your report suite settings, access your eVar's settings and toggle the reset option to turn it on. I am wondering is that mean it can hold the path of visitor's journey. Users of Adobe Analytics need to understand the difference between Props and Evars (and how they relate to Success Events ); these are fundamental concepts and need to be fully grasped if Analytics reports are to be interpreted correctly. You can find some documentation about allocation here: Allocation Say you have a visit with 5 pageviews, evar1 is last allocation and evar2 - 279753we have captured offerid (this a long alpha numeric string and hard to understand ) in an eVarx and I want automated classification of that eVar provided the other attributes of offerId are in other data store. A custom dimension that you can use in reporting. Read real-world use cases of Experience Cloud products written by your peers Adobe Analytics. The only issue using a list prop that it only accepts 100Chr max. Conclusion. Otherwise set them to fixed. In your report suite manager interface in Adobe Analytics, the list variables can by configured like any variable (found via Admin > Report Suites > Edit Settings > Conversion > List Variables). Hi Loana, You can see unspecified in an evar report. Copy an eVar into a prop to see paths. Yet another one of those problems where you know the solution must be right in front of me! I've implemented DTM and analytics but the report shows no data even though the debugger shows otherwise. Solved: Hi There, Any help with this would be great. . For example, when someone logs into your site, you can use a custom variable to pass that ID into Analytics so that you can associate all that user’s further behavior with that ID. Since you had setup the property by yourself, I assume that you had assumed that - 445203First thing to take note - They used to be very different, but with the advancement in Adobe Analytics releases over the years, the features of props are nearly all available as an Evar. Join us for our next Community Coffee Break on November 14 at 10am PDT. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. Last year I retired all of the props on our implementation as they were basically just duplicates that confuse people. Courses. 1 day ago · So far, online sales have surpassed Adobe’s forecasts. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. To clear eVar2= Offer1 and to clear the Persisted value use when customer visit Offer 2. This post was asked recently and is similar to your question. Courses. The column that I refer here is linked to the Data Feed that can extract in adobe analytics. One way I have found to start working out where an eVar was set it to build a table in Adobe Workspace with custom link name or page in the left column, and the eVar instances metric, visits, and occurences along the top. Props do not. Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. Quick links. If you like to multiply the evar value by the number of instances, then set the rate and hinge to instance. In the Adobe clickstream data there are two different types of eVar columns: an eVar and a post_evar. Level 2. I'm assuming that you're unlikely to find the source of your issue there, but it's probably worth the 30 seconds it would take to check. 11/9/23. eVars take at least 30 minutes to appear in reporting. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. . I need to end up, further down my program, being able to select a segment and get a random selection of 'evar' values from the last 7 days. Locate the Props section. Page Load Rule is getting fired where I set this data element to evar. But in the evar report, for the keyword against visitors, then 99% are unspecified. Most of us know about Prop and eVar reports in Adobe Analytics but might not have in depth understanding on how Customer Attributes work. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. Exceptions to this statement are as follows: You can use props in real-time reports. 10:01AM, Search on Bing > Landing on Page A > Page B > Exit. All eVar values sent to Adobe are stored, regardless of allocation. Any variables that exceed these limitations are truncated: PageName and all custom traffic variables (props): 100 bytes. e. Set the value as the evar value itself. Solution design document: Also known as a solution design reference, or SDR. Otherwise set them to fixed. If you are familiar with Adobe Audience. 3. I'm having a hard time finding a way in the 2. t(); The. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe value "Aviary" for eVar1 is assigned to the product "Canary". Hit 17: prop set with "123", eVar set with "123". I thought I could make a recommendation to perhaps help you as in some cases some things are better of as props some as evars and some as events. For example, if you figure out a visitor's demographics, such as age or zip code, you'd want to put that in an eVar, so that when they convert, you'd be able to see this data. In that case, Crayon Violet is right, something like this is what you want: $ ("form"). If prop and evar are lets say doc ID then you can decide if an event is really needed to highlight language check. For Q1: Are you sending data to an existing report suite in AA or a new one? You only mentioned that you had setup a new Launch property, but didn't say about where the data is being collected. 5 hours ago · 1:57. 18-05-2022 11:47 PDT. post_eVar2="sandals"; post_eVar1="internal keyword search"; post_eVar3="non-internal campaign"; post_eVar4="non-browse"; post_eVar5="non-cross sell"; These post columns are stored in Adobe’s database and persist beyond the current hit where they were initially set. This can be done with the following segment: The ResultsAdobe Analytics 2. A new value is set in the evar (will be sent in data feed as the base value) post_evar is also set with the new value. It depends which metric you are using in an evar report. Some standard metrics have been renamed from Adobe Analytics: Visitors = People, Visits = Sessions, Hits = Events. I've identified that the reason I am not seeing data is that the Evar that I created (called GCLID) is not pulling in any click data from the URLs.